3.29. Mobile Phone Usage | The Good, The Bad and The Missing

3.29.

Mobile Phone Usage

This index measures the total annual number of active mobile phone subscriptions in a country, indicating the expansion and adoption of mobile communications over time.

Scale: Number of mobile phone subscriptions per year. 

Mobile Phone Usage
Direction of Change

MOBILE PHONE SUBSCRIPTIONS ROSE RAPIDLY AND HAVE MOSTLY STABILISED SINCE 2010

Mobile phone subscriptions in Bosnia and Herzegovina increased sharply from the late 1990s through to around 2010, marking one of the most dramatic expansions among all indices. The early 2000s were the most remarkable decade-long period of exponential growth, as mobile networks expanded nationwide and affordability improved, with subscriptions rising from virtually zero in 1995 to over 3 million by the end of the decade. Growth continued into the early 2010s, but at a slower pace as the market approached saturation. From roughly 2012 onwards, subscription numbers stabilised, fluctuating within a narrow band between 3.4 and 3.8 million. Minor year-to-year changes appear to be linked to demographic shifts, multiple-SIM usage patterns, and market adjustments rather than to structural expansion driven by population growth.

Mobile Phone Usage
Global Rank

Compared with all geographic entities listed in the Index

1995 2023
0 3,749,900
#200 out of 200 #120 out of 162
Europe World
1995 2023 1995 2023
24,086,840 1,194,400,00 90,743,607 8,853,800,000

Note: Population-weighted averages for Europe and the world.

Regional Rank

Compared with six former Yugoslav countries and Albania

Country 1995 2023
Albania
Bosnia and Herzegovina
Croatia
Kosovo
Montenegro
North Macedonia
Serbia
Slovenia
0
0
33.688
///
///
0
///
27.301
2.614.760
3.749.900
4.562.730
///
1.312.960
1.920.400
8.532.020
2.737.560

Note: In 1995, Montenegro, Serbia, and Kosovo were part of the Federal Republic of Yugoslavia.

1995 (highest → lowest): Croatia, Slovenia, Albania, Bosnia and Herzegovina, North Macedonia.

2023 (highest → lowest): Serbia, Croatia, Bosnia and Herzegovina, Slovenia, Albania, North Macedonia, Montenegro.

Conclusion

Bosnia and Herzegovina’s mobile phone market has transitioned from an extraordinary early-stage, zero-growth phase to a mature, saturated phase, with subscription levels now relatively stable and unlikely to shift significantly in the future due to population constraints.

Source: International Telecommunication Union (ITU), via World Bank (2025) – processed by Our World in Data.