ABOUT FAMA

" Now, as at the time of the wars in former Yugoslavia (1991-1999.), we – personally and through FAMA-projects – stand for justice, education, knowledge, respect for human values, humanity, human dignity, human rights, individual liberties, democratic principles ... and against ignorance, terrorism, violence, war crimes, totalitarianism, fascism, dictatorship, nationalism and racism. "
FAMA Statement

In 1990, FAMA was established as the first independent media company in the times of transition from communism to the war preparations in former Yugoslavia. When we started, our intention was to become a CNN of Southeastern Europe and to transfer knowledge to wide audiences, about the time, people, events and phenomena. Historical circumstances (the war in former Yugoslavia 1991-1999, and the siege of Sarajevo in particular) determined the issues we were to deal with. In 1991 we actually entered a world which history, literature and art have dealt with for centuries. We remained there until 2011 during which time we recognized some hitherto unknown, but very important survival trends which today, in 21st century, emerge as a vital interest. It took exactly 20 years for us to close this cycle.

We followed the proceses that led to the war, and we followed the four years long destruction of a European city at the end of 20th century, we followed the disappearance of a civilization and the establishment of a new one. We followed the trends of world politics, the mechanisms of humanitarian assistance, the role of international media which contributed to the final lifting of the siege by covering it day after day ... We saw how creativity helped people to resist the terror, and understood how powerful an open mind can be. We realised the power of human nature, and closely followed societal changes in a besieged city. And we gradually created a Bank of knowledge. We finalized a great number of Little Big projects and invented a method of funding that, amidst the war and in postwar period, enabled us to preserve independence and ensure credibility of our projects in front of future generations. We decided to remain anonymous rather than wrongly used.

With an enormous amount of personal effort and with some much appreciated help from our friends, we are finally able to offer FAMA Collection as a Bank of Knowledge for mass usage. Together with FAMA-projects, we have undergone a rapid technological development and now we use the Internet as a platform making our projects available to everyone involved in anthropology, sociology, international relations, human rights, history, psychology, art, philosophy, media ... The FAMA Collection Bank of Knowledge opens up great opportunities to all of them, for exploring the unknown and the yet unsolved issues. The Collection also offers a possibility of establishing a regional educational model for interpretation of disintegration of Yugoslavia (from 1991 to 1999).

Today, in a time of great global changes, of general instability and disturbed values, when the planet is ruled by the fear of the Other, the recession and climate change that can trigger mega-disasters, the FAMA Bank of Knowledge proves that an open mind and a power of human nature, if cleverly used and devoid of prejudice, can achieve the art of living even after all things known disappear, and maintain the basic human values despite extreme limitations.

Suada Kapic
Founder / Director of FAMA International



SUADA KAPIC

Founder and Director of FAMA International
Author of the Original FAMA Projects and FAMA Archives


Suada Kapic was born in Sarajevo, Bosnia Herzegovina. Upon completing her first BA degree at the University of Sarajevo – Faculty of Philosophy, she moved to Belgrade to complete her second BA degree in Theater and Film Directing at Faculty of Performing Arts.

With the fall of communism across East and South-East Europe she moves away from her distinguished career as a Film/TV/Theatre Director into the media world. In 1990, she founded FAMA, an independent multi-media company – a first of its kind in the former Yugoslavia. In the process she became an opinion leader whose objective was to advance new approach to defining politics in the media. As such, she was able to launch a new (fully profitable and uncensored) media concept often referred to as a political entertainment. The 'Art of Living' was one of the most watched TV programmes across the country, as it tackled the most pressing contemporary issues in unconventional and highly creative manner, whilst positioning itself as credible source of information – a rare mix during those turbulent days.

Her intention to transform FAMA into CNN of South-East Europe was obstructed by the war in the former Yugoslavia which forever changed her personal and professional outlook on life. In April of 1992, Suada escapes her home in Grbavica (Sarajevo district occupied by the Bosnian Serb forces), becoming a refugee in her own city. In the midst of total destruction and collapse of basic societal elements, she made a personal decision to remain in the besieged city, and launched 'Science of Survival' mechanism as means of defying terror through creation, invention, culture, arts and humanism. She was observing the Siege of Sarajevo (the longest in the modern history) as a study of human nature, the mechanism of terror and human ability to adapt to unforeseen circumstances through mechanism of survival. This was a stepping stone to her dedication to the cause, as she proceeded to document facts and evidence of change in the city through series of internationally acclaimed projects and initiatives.

Between 1992 and 1996, Suada launched projects such as 'Sarajevo Survival Guide' and 'Survival Map 92-96' in the besieged city, determined to publish and present them internationally. She smuggled the preparation for print through secret underground tunnel and attended meetings and presentations from New York to Tokyo.

From 1997 she diligently works on one of the most comprehensive projects: Oral and Visual History of the former Yugoslavia for the period between 1991 and 1999. FAMA Collection (Archives) and related individual projects are considered the largest and most comprehensive independent source of information pertaining to the Siege of Sarajevo ('92-'96) and the Fall of Yugoslavia ('91-'99). FAMA Educational Pack 'The Siege of Sarajevo 1992-1996' has been promoted and distributed in Serbia since 2005. Most recently she authored 'Srebrenica Mapping Genocide' (a documentary animation project) in partnership with Youth Initiative for Human Rights in BH (producer of the project). The Project is widely presented as educational initiative in Bosnia Herzegovina, Serbia and Montenegro.

Suada was actively involved in promotion and presentation of individual projects and the concept of 'Science of Survival' across the world – from New York to Tokyo. Her projects adorn walls and shelves of some of the most prominent international institutions, from the US Holocaust memorial Museum, to UN War Crimes Tribunal, Pentagon, Library of Congress, UNESCO, Tokyo Big Site and similar.

A thinker, an author and a doer, Suada Kapić faced the greatest challenges imaginable, and working in impossible circumstances succeeded to generate internationally acclaimed projects and to secure their implementation. Her company has been active for 21 years in one of the most complex and dangerous regions in the world. Her work that begun back in 1992, is now completed and FAMA Projects and Archives will be transferred into virtual domain via FAMA COLLECTION – a virtual bank of knowledge for the future generations. At this stage, Suada moves back into her original multi-media realm and will be focusing on regional and global issues that require collective solutions by engaging with regional/global audience.
MIRAN NORDERLAND

Author of the Virtual FAMA Collection

Miran manages Virtual FAMA Collection and is actively involved in The Siege of Sarajevo Museum - The Art of Living 1992 – 1996. He has been involved with FAMA International since 1996 as the Author and Creative Director for Survival Art Museum '96 project in Tokyo, Japan. For the past 16 years Miran has co-authored numerous projects that are now integral part of FAMA Collection and was instrumental in devising strategy, securing funding, maintaining high-profile stakeholder relations, managing programmes and delivering projects as part of the FAMA Team.

He is currently pursuing a doctoral degree at the London School of Economics – looking at the impact of Social Media phenomenon on political economy and government direct communication.

Contemporaneously, Miran was able to build a parallel career in various sectors and countries – among others, with the United Nations in the USA and Canada; implementation of the Dayton Peace Accords (DPAP and the USA Government – Ambassador Richard Holbrooke), and with the International War Crimes Tribunal for the former Yugoslavia. From 1997 to 2003, Miran spearheaded and managed numerous programmes and initiatives in the USA, Canada, Croatia and Bosnia Herzegovina, on behalf of high-profile stakeholders: USA, British and Japanese governments, USAID, the World Bank, Soros Foundation and the United Nations.

Since 2003 Miran has expanded his career and education in the UK by completing a Masters degree in Public Policy and Management at the London School of Economics. During his studies he was appointed a Parliamentary Analyst to Lord Hylton at the House of Lords, and was a Special Advisor to Oscar-winning film director Anthony Minghella on Breaking and Entering' film – working closely on the script, and character development with actors (Juliette Binonche, Jude Law, and Robin Wright-Penn). Upon completing his masters degree, he was invited to spearhead a national strategy set to change the 'culture of philanthropy' across the UK on behalf of the British Government (Cabinet Office); Financial Services (UBS Private Bank); and the Corporate sector (Vodafone). Soon after, he was invited to join Jamie Oliver enterprise as Head of Partnerships, and as Associate at the Orr Mackintosh Foundation in London – continuing to advance social enterprise and philanthropy pillars. At later stage he continued his work as independent consultant – advising high-profile clients on the issues of corporate governance, philanthropy in financial services, public diplomacy and transparency of extractive industries in the UK, South East Europe and the Middle East.

Miran was born in Sarajevo, he speaks several languages and is passionate about art, design and architecture: his undergraduate degree was in applied arts, at Central Saint Martins College of Art and Design in London and Ryerson University in Toronto.